A unique, readable account of the 20th century for the general reader. Informative and packed with detail, The Greatest Leap offers a clear and readable account of of the history of Britain and the World in the 20th century, one of the most exciting in the history of mankind... Beginning with the death of Queen Victoria and ending a hundred years later with the last New Year's Eve of the century, The Greatest Leap is broken into 10 chapters, with each looking at the history of a particular decade. From the 1900s to the 1990s, each chapter covers everything you need to know about the 20th century, from the beginning and end of wars to the births and deaths of important figures and ending on the last new year’s eve of the century. Inspired by narrative historians across the ages, The Greatest Leap is an easy read that will appeal to anyone interested in Britain and the world in the 20th century.

There are only two categories of purchases that people can make: products or services. Each, by its very nature, demands a different approach to marketing and sales. This situation is not new and indeed was highlighted in the early 1800s when French economist Jean-Baptiste Say argued that production and consumption were inseparable in services, coining the term "immaterial products" to describe them. This book takes a fresh look at the world of services marketing (the Servicescape) as we transition from the information age into what is being called the Age of Awareness - a period where individuals move away from information browsing and collection to the application of knowledge, emotion and responsibility to consumption, production and relationships. Revealing the impact of these changes on the marketing of services, it focuses on the role of people and processes in delivering success.

Business creation--the process of identifying, nurturing, and leveraging new ideas into businesses--is a key factor in business growth. That capability, however, is difficult to manage and sustain. Inventuring combines impressive academic rigor with the authors' extensive hands-on experience to give decision makers the tools they need to make effective business-creation strategies a central part of their organizations' everyday core operations. Detailed case studies help provide a framework for consistently turning unformed ideas into commercially viable enterprises.

The language that we today call English is a mongrel tongue that has evolved, developed, grown and spread for over fifteen hundred years. Originally arriving in the south-east corner of the island of Britain with the Angle and Saxon invasions of the fifth century AD, it quickly pushed the native languages of Old Britain to the island's geographical extremes. Marrying with and borrowing from these old Celtic languages, as well as from Latin that in certain towns and in the Church remained spoken long after the Romans had departed, this new tongue was soon to become the language of a new country, England. But this political entity was not to unite until the ninth century when Alfred the Great and his descendants faced a new threat from the north. These Viking invasions brought still more diversity to the young language and this was added to in the years after 1066 and the Norman Conquest. By the Medieval Age, Middle English, the language of Spenser and Chaucer, had established itself in Britain's urban centres and in the fourteenth century this was to replace French, the language of the Normans, as the nation's official language. so vividly used by William Shakespeare. The development and expansion of Modern English was uniquely to take place at the time of huge imperial expansion with the English language becoming the British Empire's greatest legacy. The industrial, transport and communication revolutions of the nineteenth century made Britain the world's first global superpower and soon her language was to become spoken across the world. Its continuing global success in the twentieth century and beyond was further guaranteed by the rise of the USA. As a result, English finds itself the world's most important language, a communication tool used not only by native speakers in over forty countries but also by millions of other second and third language users. In essence, it has become the tool the world uses to communicate and it is, amongst other things, the international language of aviation, the internet, the UN and the world's media. up words, phrases and expressions from dozens of other languages its speakers have mixed with along the way and a myriad of other sources have breathed life into the language we now use today. However, the origins and derivations of many of these have become shrouded in mystery with the march of time and this little book is an attempt to shine some light on some of these. This list is in no way exhaustive and some entries must necessarily be no more than educated guesses. But it is hoped that BRASS MONKEYS will entertain as well as amuse and readers are encouraged to add their own comments via the book's website.