This handbook sets the scene for marketers while asking some uncomfortable questions and raising some challenging issues. Do we need marketing at all and why do we get it wrong? Putting marketing in context with other functions for those who are new to the discipline, it begins to establish a Modus Operandi. For many, the operation of marketing comes with considerable military baggage, and this book offers some alternative frameworks. It finally considers the six spheres of marketing understanding and sets out a Periodic Table of Elements for Marketing. Written part as a guide and part as philosophy, it challenges the reader to think for themselves. Issues covered include: the state of the marketing profession and how we got here; is there a need for marketing?; the spectrum of marketing; consumer views of marketing; alternative views; the six operational spheres of marketing.

He was a miracle birth, only to be told he was a mistake. He was shut out at school when faced with a learning disability. Having no escape from the drinking and abusive words of his father telling him he should have never been born. Feeling trapped, he ran to drinking and women to hide the emotional effects of his childhood. Her innocence was taken from her at an early age by sexual molestation. Gang raped when she was deceived by a group of peers. She learned about a brother she never knew existed who spent some of his life in a mental hospital and watched her sister destroy her life with drugs. Feeling worthless she turned to sex, drugs and alcohol to ease her pain. Feeling defeated in all aspects of their lives they were brought together to discover that they were born with a plan and a purpose. They learned the love of a Father that would never leave them nor forsake them. No longer feeling rejected and abandoned, they came together to grow up and learn about real love. Two That Were Broken and Became One tells the story of two people who overcame major obstacles and have come out victorious. Their lives have been redeemed and transformed by the grace only received through the Lord Jesus Christ. Read their amazing stories about how to fill the voids that are left when people tell you that you are nothing, you will never be anything and you are not worthy to be loved. Charles and Jamie Nixon live in Northern Arizona and are currently raising 3 of their 6 children. Charles serves as a Youth Pastor and works for the City, Jamie is in real estate and assists her husband. They both have a strong passion to serve the Lord.