In this revision of their popular text, Kantowitz, Roediger, and Elmes, all prominent researchers in the field, continue to cover experimental psychology within the context of basic psychological concepts, discussing and clarifying methodology with well-selected examples of actual research. Five foundational chapters in Part I introduce readers to theory construction, observational and experimental research techniques, ethical issues, and reading and writing research reports. Each of the ten chapters in Part II is devoted to a specific content area (for example, psychophysics, perception, and conditioning and learning. In these chapters, the authors discuss and clarify research methods within the context of actual research methods conducted in these specific content areas. The result? Students connect methodology with research and can see for themselves the issues and problems that occur in conducting real research. The Seventh Edition includes chapters on current issues such as animal testing/animal rights, psycholinguistics, and brain wave measurement.

Kantowitz, Roediger, and Elmes, all prominent researchers, take an example-based approach to the fundamentals of research methodology. Their text is organized by topic--such as research in human factors, learning, thinking, and problem solving--a unique feature that helps students connect the concepts of sound methodology with their practical applications. Because the authors employ dozens of carefully selected real-world examples, students can see for themselves the issues and problems that can occur in conducting research. More importantly, they can develop a sense of how to anticipate and adjust for problems in their own research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Encourages students to become engaged in the basics of scientific investigation through an example-based approach. This text displays the author's commitment to ensuring that the student has a thorough understanding of the research process from the very beginning.

This text displays the authors' commitment to ensuring that the student has a thorough understanding of the research process from the very beginning. Using contemporary examples from primary sources, RESEARCH METHODS IN PSYCHOLOGY, SEVENTH EDITION encourages students to be come engaged in the basics of scientific investigation through an example-based approach. This highly readable text avoids the heavy statistical tone that some introductory students find difficult to understand. Rather, RESEARCH METHODS IN PSYCHOLOGY is conceptually driven to offer students a big picture view of the experimental approach to research. Empirical examples and applications are consistently used throughout to foster critical thinking skills. In many chapters, a unifying empirical example at the beginning of the chapter is cited throughout the chapter to help clarify terms or design problems. By presenting concepts with concrete examples, the text aids students in applying related ideas to their areas of research interest.