Linguistic Practice Around Us ini terinspirasi dari diskusi bersama mahasiswa angkatan 2020 yang mengambil mata kuliah Language in Society, di Prodi Sastra Inggris Fakultas Bahasa dan Seni Universitas Negeri Surabaya. Atas nama penulis, saya sangat berhutang budi kepada mereka. Mereka tidak hanya menjadi mitra yang baik dalam membahas topik Sosiolinguistik tetapi juga berkomitmen untuk mendukung produksi buku ini, termasuk kontribusi mereka pada berbagai contoh kontekstual.

Tourism is not merely an industry of movement and destinations it is a dynamic arena where languages, identities, and cultures constantly interact. In this increasingly globalized world, English has emerged as a dominant lingua franca in international tourism, yet it is the local culture that gives each destination its unique charm and authenticity. This book, Blending Local Culture and English in Tourism Branding, seeks to explore the intersection between global communication and local identity within the realm of tourism. The chapters in this volume offer theoretical insights, practical strategies, and critical reflections on how English can be integrated with local cultural values in tourism branding, communication, and education. From digital storytelling to eco-tourism narratives, and from multilingual interactions to curriculum development, the contributors of this collaborative book bring diverse perspectives grounded in academic rigor and cultural sensitivity.