Engineers face the constant challenge of informing the public and their potential users of their capabilities and the benefits that may be achieved from their services. Marketing Strategies for Engineers, another volume in the ASCE Engineering Management series, presents the process of affirmative marketing that will enable them to do this. It offers guidelines and methods for developing effective marketing strategies specifically for consulting engineers. The book also explains that the development of a successful marketing strategy takes a great deal of planning, while stressing the importance of dedicated client service and ethical conduct. Using examples, Marketing Strategies for Engineers explains that when a well designed marketing plan is executed properly, the results will be beneficial to the engineering firm, as well as the general public. Topics covered also include: marketing objectives, strategic planning and implementation of a plan, direct and indirect strategies, management and quality control, and engineering fees. References are also included.

An interagency investigation was conducted to compare results from five laboratories using infrared spectroscopy and X-ray diffraction techniques to quantitatively determine the quartz content of respirable coal mine dust. The importance of using a quartz standard having the same particle size distribution as the samples analyzed is underscored for both analytical methods. High-temperature ashing techniques in sample preparation were found to contribute to analytical error. Various factors in the preparation of quartz standards are examined, including quartz materials, matrix, and filter type. Laboratories taking precautions to minimize the effects of variation sources discovered during these investigations will be able to place greater confidence in their determinations of quartz in respirable dusts.

Current research in the effectiveness of different aerobic exercise modalities for individuals with MS is incomplete. The primary aim of this study is to compare the aerobic response of six selected pieces of accessible exercise equipment at a moderate intensity, as indicated by the current exercise guidelines for individuals with MS. Exercise equipment preference was evaluated using a questionnaire. Participants (n=10) performed a steady-state exercise test on an arm ergometer, arm-leg recumbent stepper, body weight supported treadmill, arm-leg functional electrical stimulation (FES) recumbent stepper, arm FES cycle ergometer, and leg FES cycle. The average VO2 (mlkgmin-1) was recorded on each piece of equipment. Here, the body weight support treadmill, arm leg FES recumbent stepper, and the arm leg stepper were significantly more aerobically demanding than the arm ergometer (p.05). Further, there were no differences in pain (p .05), safety (p> .05), enjoyment (p >.05), or anticipated adherence to exercise guidelines in duration (p >.05) or frequency (p> .05). In this study, all forms of accessible aerobic exercise were equally aerobically demanding and preferred in individuals with MS, with the exception of the arm ergometer being less aerobically demanding.