Everyone’s Talking About It. But Nobody Knows What They’re Talking About. Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROI—yet half of them will dedicate increased time and money to social media marketing instead of cutting back. Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you’re not focusing on converting traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips open up their playbook and show you how to stop being a social media victim and accepting non-monetizable “likes” and “shares” as a return on your time, money, and energy and start using your platform for its true purpose—as another channel to reach customers, gain leads and make sales. Learn how to: Turn passive content into an active conversion tool Become a lead magnet with social media profiles that focus on the needs of ideal prospects (not the product or service) Create raving fans who introduce you to their networks Turn niches into riches, laser in on your perfect prospects and ignore the “tire kickers” Harness the biggest secret in social media—offline Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

The ultimate guide to everything Shopify. Presented in a non-technical and easy-to-understand format, this comprehensive one-stop-shop is a complete guide to Shopify. Readers will learn exactly what's required to design, publish, promote, and manage a successful and professional-looking ecommerce website that gets results.

When covering the 100-Mile Western States Endurance Run as a pace runner, journalist John Trent found himself running 38 miles after joining his friend Joe Baninburg at the 62-mile mark. That day would see temperatures soar to 104 degrees - still the hottest day ever recorded at the Western States Endurance Run - but it would also ignite his love for the ultrarunning sport and the life-affirming code of compassionate care these competitors live by. The mindset that helps ultrarunners commit to such an arduous journey is one that John found can also help anyone overcoming challenges in life off the trail, too. Over the years, John would document the stories, hard-earned lessons, and the shared experiences within the community he became part of while on the trail. In his debut book, Running Toward Life, John speaks to the various points of development in one's running life - mentors, companions, and challenges - to help readers come away with a sense of understanding of who they are and what is important to them.

Updated to fit today's social media landscape with IGTV, Facebook Lives, YouTube Premium, and more, this new edition applies Dan Kennedy's No-B.S. principles to Kim Walsh Phillips' social media expertise in a no-holds-barred guide that prompts readers to invest only in the efforts that drive results and demand a measurable, proven, profitable, direct response.

Most marketing is a big fat waste of money. Dollars are thrown away every day in pursuit of "awareness" instead of focusing on what is REALLY important....going after the right prospects and driving them to become customers.Throughout this entertaining book, you will learn the industry secrets that the author has used to make her private clients a lot of money. In this book you will learn:* How to uncover the right messaging and marketing channels to attract the best customers for your business* The proven formula to make YOUR phone ring, eliminating the need for painful cold calling and prospecting forever* How to ensure you NEVER waste another marketing dollar ever again* The ways to finally get accurate, measurable and quick results from EACH and EVERY dollar you put into any type of advertising, marketing and promotion