A lavishly illustrated guide to this important diagnostic technique Praise for previous editions: "Using the atlas as an education intervention resulted in a 39% improvement in the sensitivity for the diagnosis of melanoma by primary care physicians."--British Journal of Dermatology "The illustrations in this book are outstanding. The quality of the photographs of the clinical lesions, the histopathology and the surface microscopy are magnificent. The atlas is an important contribution to the process of improving diagnostic accuracy for melanoma. Anyone who uses a dermatoscope needs to have this book."--Prof. Robin Marks, Department of Dermatology, St. Vincent's Hospital, University of Melbourne "This is an extremely useful and educational text that formed the basis of my core knowledge of the principles of dermoscopy when I first became interested in treating skin cancers....Indispensable."--Dr. Ben Cook, Fellow of the Skin Cancer College of Australia and New Zealand Dermoscopy (also known as surface microscopy) is a clinical technique that allows for detailed examination of skin lesions and is more clinically accurate in skin oncology than other diagnostic tools. Extensively used as educational texts, previous editions of this atlas have led to significant reductions in excisions or referrals of pigmented skin lesions. Dermoscopy: An Atlas, 3rd Edition (previous title: An Atlas of Surface Microscopy of Pigmented Skin Lesions: Dermoscopy) is a practical and comprehensive manual that will improve your results in diagnosis of skin tumors and related conditions. This well-illustrated, highly acclaimed reference provides a complete understanding of the use of dermoscopy, explaining diagnostic features and examining benign melanocytic, melanoma, and non-melanocytic lesions. The book will be of interest to general practitioners, skin cancer specialists, dermatologists, and any clinician involved in diagnosing skin tumors and related conditions. Features New to the Third Edition Extensively revised with 193 new figures A new summary chapter Pin-code access to an on-line learning center with a semi-interactive self-text quiz showing over 250 lesions

Fast access to useful facts for GPs and health planners.

It's a new year and a new decade, time to do what you have been thinking about for a long time. Spark, Kindle, Ignite will show how your dream can become a reality by starting and building a successful business. No longer is working at a job the only option for your life. You may have considered starting a business to sell that handmade item everyone likes. Perhaps you have a desire to open a store with the perfect mix of goods. You might enjoy painting a house and think, "This would be a fun side hustle." Regardless of the option you choose for making money, setting up your business with a solid foundation is key to its growth. This book details the necessary startup procedures for legitimizing your business. Here is what you can expect to learn: Steps to clarify your vision - create a business plan Choosing the right business entity for you Required licensing Preliminary bookkeeping setup Tax advice on business deductions Legal requirements for hiring employees and contractors What you need to know about tax reporting Best practices for daily business management Creating a comprehensive online presence The importance of a website and search engine optimization How to sell online - getting started with eCommerce Marketing using social media and search engines Advertising on Google, Facebook, radio, and with print And much more! Spark a Dream, Kindle the Hope, Ignite Your Business is written as a guide with the entrepreneur in mind - even the solopreneur, a person who wants to be involved in every step of the startup process. This book covers essential startup steps such as getting organized, creating a Facebook business page, fine-tuning your website to show in top search engine results, setting up an Instagram business account, and more. While this book does not explore business theory and stories about corporate CEO's, you will learn about business by doing it. Other books focus on only a part of starting up a business. Spark Kindle Ignite is the complete guide that includes everything from getting a business license to increasing sales through social media advertising. Moving from a job as a worker bee to a business owner may seem daunting, but really, you can do this! "Like high-stakes poker, there is a thrill to the decisions being yours to make and, for better or worse, yours to carry." It will not be easy, as nothing worth having or doing ever is. Dive into the chapters for insights into starting a business with little to no money. Whether you want a traditional bricks and mortar store or aspire to be a digital nomad, the tools in Spark Kindle Ignite are for every entrepreneur. A dream, some hope, and instructions from this book will propel you on your journey to success.